Level Up Your Audience. Your Brand. Your Game.
HLX is the all-in-one tournament and engagement platform built for creators, brands, and gaming communities.
"We believe gaming isn't just entertainment — it's the most powerful community builder in the world."
At HLX, we're dedicated to empowering both brands and creators through the unifying power of gaming. Our platform bridges the gap between communities and the brands that want to reach them.
What is HLX?
Tournament Hosting
Run custom online tournaments with full HLX support. From seeding brackets to collecting entry fees and paying out winners, HLX makes competitive play simple and professional.
Audience Engagement
Connect with your fans in real time. Use Elevated Alerts to send SMS notifications across Twitch, TikTok, and Kick, and make sure your audience never misses a moment.
Creator & Brand Tools
Build your presence with dynamic profile pages, branded event pages, and access to exclusive resources. Whether you're growing a creator brand or promoting a product, HLX gives you the tools to scale.
HLX Business
Reach the next generation through the power of play
HLX Business makes it easy for brands to host gaming tournaments, engage directly with players, and build real loyalty in the gaming community — no experience required.
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🚀 Launch branded tournaments fast
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🎯 Market where attention lives
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🤝 Human support, every step
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HLX Creator
Build your brand. Rally your community. Own your moment.
HLX Creator gives streamers and content creators the tools to grow their following, run events, and engage directly with fans — all from a single platform.
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🧑🎓 Exclusive streaming tutorials
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Dynamic profiles and central fan hub
Ready to take the next step?
Whether you're a brand looking to engage through esports, or a creator building your community — HLX is your platform.
Launch your first event in just a few steps — no technical experience required
Plan Your Tournament
Work with HLX staff to design your event, from format to prize structure and promotion strategy.
Open Signups & Collect Entry Fees
HLX handles registration and payments, with secure processing and automated confirmations.
Let the Games Begin
HLX runs the brackets, match tracking, and payouts while you focus on player experience and content creation.
Ready to play at the next level?
Whether you're growing your stream or planning your first branded tournament, HLX gives you the tools to launch, scale, and win in the gaming space.